Marketing & Events Specialist

Marketing & Events Specialist

Position Type: Full Time

Location: Falls Church, VA

Position Summary: 

The Marketing Specialist supports the marketing team in several initiatives including the management and execution of events and webinars as well as our biannual CHEMTREC International Hazmat Summit. This role assists the graphic designer with ordering promotional materials and marketing collateral for events and customer visits. The marketing specialist serves as backup for digital marketing manager with social media duties. This position reports directly to the Marketing Director.

Major Duties and Responsibilities: 

• Provides all logistical and hands-on support for live and virtual webinars, meetings, events, and tradeshows (over 50+ per year)
• Leads all virtual and in-person event planning, setup, and execution, including the biannual CHEMTREC International Hazmat Summit
• Develops the CHEMTREC International Hazmat Summit theme & program in alignment with CHEMTREC’s business strategy 
• Assists in execution of event management strategy that is aligned with CHEMTREC’s business strategy and leads its execution
• Assists with responding to calls and e-mails related to webinars, meetings, and events
• Coordinates ordering, packing, and shipping/transporting of event materials to show site
• Manages planning timelines to keep events running on schedule
• Assists graphic designer in content creation of marketing materials including programs, promotional materials, brochures, advertisements, signs, passports, fact sheets, pop up banners, etc.
• Works with graphic designer to create booth design for CHEMTREC
• Develops event KPIs for marketing, sales, account management, and customer service
• Implements and creates tools such as follow up surveys and lead management processes to measure ROI of each webinar, meeting, and event
• Assists with signage details for meetings and events
• Manages the webinar section of CHEMTREC’s Learning Academy
• Manages the webinar recordings site on CHEMTREC’s SharePoint
• Utilizes Microsoft Dynamics CRM/Microsoft Teams to manage event and webinar registration
• Assists in developing working relationships with outside vendors and establishing agreements to enhance the webinar and event experience and to generate leads and opportunities
• Provides backup coverage for social media responsibilities for CHEMTREC and TRANSCAER’s Twitter, Facebook, Instagram, LinkedIn, YouTube, and Vevo accounts.
• Other duties as assigned.
• Monitor Marketing inbox as needed
   

Qualifications/Requirements: 

• Bachelor’s degree from an accredited university in marketing, events, hospitality, or related major
• At least three years of experience in hospitality, event management, food and beverage, sales and marketing, or a comparable degree/experience in event management
• Attention to detail and accuracy
• Proficiency with Microsoft Suite
• Strong interpersonal skills and ability to interact with a variety of people
• Strong administrative skills with the ability to draft communications, coordinate travel arrangements and maintain and order supplies
• Knowledge of virtual platforms such as Microsoft Teams, Zoom, and GoToWebinar
• Ability to lift 50 pounds
• Ability to work some nights and the occasional weekends
• Ability to travel at least 20% of the year
   

Preferred

• Experience with MS SharePoint and MS Dynamics CRM 
   

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